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Opportunities in the Flavour Capsule Cigarette Market Portfolio renewal: Selective line extensions remain the clearest opportunity because suppliers can use capsule formats to renovate mature brands without a full platform restart

Additive-Free Options : Cigarettes without flavoring additives tend to have a less intense smell

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[DOI] [PMC free article] [PubMed] [Google Scholar] 38.Hamada T, Nowak JA, Masugi Y, Drew DA, Song M, Cao Y, Kosumi K, Mima K, Twombly TS, Liu L, Shi Y, da Silva A, Gu M, Li W, Nosho K, Keum N, Giannakis M, Meyerhardt JA, Wu K, Wang M, Chan AT, Giovannucci EL, Fuchs CS, Nishihara R, Zhang X, Ogino S